Our individual perceptual frames are built from schema, but in order to truly understand this statement and this week's topic as a whole, we must first define some of these important terms. Frame: a structure of concepts, values, customs, views, and attitudes by means of which an individual perceives or evaluates data, communicates ideas, forms … Continue reading Constructing Perceptions
Beginning in the mid '90s and earning its 'mainstream' status in the mid '00s (due to the introduction of Facebook, YouTube, and Twitter), internet memes have become an indisputable aspect of cyberculture (i.e. internet culture), the importance of which has grown exponentially with the rapid development of social media platforms in recent years (e.g. Reddit, … Continue reading Meme Warfare: What do you meme?
'The medium is the message' is a popular paradoxical phrase originally coined by Marshall McLuhan in 1964, but what exactly does it mean? How can the medium through which a message is communicated also be the message? Firstly, it is important to understand the terms in McLuhan's equation. The medium he introduces does not simply … Continue reading McLuhan’s Paradox
Taylor Sumelj 