Project Overview My digital artefact is a personal career plan to help guide me in the achievement of my career goal of becoming a social media marketer and event manager in the music industry within the next three-to-five years. It consists of a three-part blog series addressing the key tactics currently being undertaken by myself … Continue reading BCM 325 – Digital Artefact Contextual Report
Over the last two months, I’ve published a series of blog posts discussing the three key elements of my current career plan, which, as an aspiring social media marketer and event manager in the music industry, consists of running my own music blog, frequently volunteering at live music events, and interning with marketing and PR agencies.
Following on from my initial critical self-reflection, my main takeaways included the need to further identify and link relevant lecture concepts to the films being screened, utilise hashtags and mentions to reach a greater audience of interest, and produce content that is equally relevant but presented in a way that encourages greater interaction. This blog, hence, will feature a secondary critical analysis of my live tweets from weeks six to ten for the BCM 325 Future Cultures subject to demonstrate my implementation of feedback and enhancement of my tweet quality.
Just as I did following on from my own digital artefact pitch submission, the BCM 325 subject is now requiring I comment on three of my peers' beta submissions before offering a critical analysis of my engagement with their work. Below, I've linked three blog posts exploring the future of music streaming, live music, and virtual reality, respectively.
Although this week's blog instalment was meant to solely focus on the value of internships in developing practical, transferable skills, there's been a slight change of plans. A few weeks back, I was presented with an opportunity to apply for an event production and management course through Shellharbour City Council called the Evolve Program. Essentially, Shellharbour City Council, in conjunction with the NSW Government, offers several grants to young people within the Illawarra to help fund their own creative event: "The Evolve Program is a development opportunity for young people living and working in the Illawarra passionate about producing creative events in their local community. Young people will be supported through a program of mentorship, training and practical experience, enabling participants to acquire new skills, gain experience and open pathways to employment."
My digital artefact beta is essentially a progress update on my blog series. Since my pitch, only minor changes have been made to my major work (slide 6), including broadening my audience to include aspiring and established professionals in the entertainment business, as opposed to those in the music industry specifically, and replacing my concluding audio piece with a YouTube video to better complement my digital artefact. Aside from these small adjustments to my original plan, my initial concept (slide 2) and methodology (slide 5) remain as originally proposed.
The weekend before last, I worked at Yours & Owls – an annual two-day music festival held in Wollongong (just ninety minutes South of Sydney, for all my non-local readers). The COVID-safe event, held at Thomas Dalton Park from the 17th-18th of April, was one of just two major Australian music events approved to go ahead following the onset of the Coronavirus pandemic, so, of course, I jumped at the opportunity to further my industry experience after an entire year of cancellations and postponements. While it was an extremely busy weekend – especially working the Peach section which was oversold by 300 tickets – it was unbelievably fun and a great networking experience.
For BCM 325 Future Networks, I wanted to focus my digital artefact on a topic that was not only interesting to myself, but one that I could utilise to further my career as an aspiring event manager and social media marketer in the music industry. As the digital artefact had to incorporate the concept of the future in relation to the subject's lecture content, it took quite a bit of time to settle on a topic that fit the assessment brief while contributing to my future career ambitions, but finally, I came up with the idea of exploring the probable, possible and preferable futures of me.
A core component of the BCM 325 Future Cultures subject is live-tweeting a selection of weekly screenings related to the course content. This post will provide a critical self-reflection of my first round of live tweets from weeks one to five, while suggesting areas of improvement for future live-tweeting.
In BCM 325, we were required to comment and provide constructive feedback on three of our peers' digital artefact pitches, after which we had to then to critically evaluate the feedback we provided. In doing so, it led me to critically evaluate my own digital artefact pitch and identify areas I did not address as well as I had originally thought, which will ultimately aid the construction of my eventual beta presentation towards the semester's end. In particular, I identified a need to incorporate the subject lecture content in my digital artefact, which is something I overlooked during the initial pitch stage. I believe these peer comments have also enhanced my constructive feedback writing, which will hopefully improve the overall quality of my comments during the second round of peer evaluations following the beta presentation.