This semester, I decided to continue my existing digital artefact, a music blog called Listen Loud. As someone who is extremely passionate about the music industry and digital marketing, I felt this was the most productive use of this opportunity, as it would allow me to further enhance my portfolio with the addition of a … Continue reading BCM 114 Digital Artefact
This is it. The home stretch. As of October 31st, I'll have submitted my final assessment of my final semester of uni. The culmination of seventeen years of schooling, done, just like that. It's crazy to think about how much I've accomplished in those years, and how quickly it all seems to have passed (though not so much at the time). This semester, in particular, has just flown by. Granted, I've managed to keep myself busy throughout lockdown (hitting our 100th consecutive day at home earlier this week), though it still seems way too early to be Week 10 (did October come early this year?).
Being the final semester of my degree, I wanted to develop a digital artefact that'd best prepare me for entering the workforce in the coming months. Having run Listen Loud since mid-2020, I decided early on that the continuation of this project would best benefit myself as I'd be able to demonstrate my commitment to a long-term project, as well as my marketing skills. Additionally, with limited and competitive entry-level employment opportunities in entertainment business management, Listen Loud would also help me stand out against other applicants by enhancing my existing portfolio.
This semester marks the end of my four years as a University of Wollongong student, and while reflecting on this fact during the mid-year break, I began picturing my life post-University and considering what I wanted it to look like. One thing I was sure of was that I wanted to continue to pursue a career in social media marketing and event management, and that this would entail the continual building of my portfolio to stand out amongst other applicants in such a competitive industry.
My digital artefact is the continuation of my existing music blog, Listen Loud, to address the problem of limited and competitive entry-level employment opportunities in the Australian music industry. With equal passions for live music and digital marketing, this project will contribute to the expansion of my professional portfolio to support my application for industry positions following the completion of my degree. To do so, my primary focus this semester will be on expanding the Listen Loud community through the further development and optimisation of my Instagram and Facebook accounts, and creation, curation and communication of content.