Collective intelligence refers to the thoughts and products produced by individuals working collaboratively. These collectively-constructed ideas become aspects of our everyday lives, of which we all contribute in one way or another (often while being unaware of it!). From the search results achieved by Google, to the content contained in the world’s most famous encyclopedia, Wikipedia; the latest viral TikTok dance, to your Instagram story poll––the common key factor is user input.
Sometimes referred to as a ‘global brain‘, the impact of collective intelligence and networked participation has also been used for significant investigational work, such as the police force requesting witness statements after a robbery, or the infamous ‘capture the flag’ heist of 2017. Every time you share a post, vote on a poll, comment on an article, or write a review, you are engaging with and contributing to collective intelligence.
Check out my video above for further examples of collective intelligence in action, and be sure to subscribe for more!