Sixty Seconds of Digital Data

Big data refers to "extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions". In the last two years, "more data was generated [...] than in the entire human history" prior, and since 2012, big data has created over 14 million jobs globally. With this quantity of information, it's no surprise that 99.5% of data remains untouched, and of that 0.05% that is collected, less than half is actually used in decision making.