"If the plan doesn't work, change the plan, not the goal." –Unknown
Big data refers to "extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions". In the last two years, "more data was generated [...] than in the entire human history" prior, and since 2012, big data has created over 14 million jobs globally. With this quantity of information, it's no surprise that 99.5% of data remains untouched, and of that 0.05% that is collected, less than half is actually used in decision making.
In order to understand the concept of hyperreality, one must first understand the concept of reality—what it means for something to be real. Reality is defined as "the state of things as they actually exist, as opposed to an idealistic or notional idea of them". But, how does something become real?