Being the final semester of my degree, I wanted to develop a digital artefact that'd best prepare me for entering the workforce in the coming months. Having run Listen Loud since mid-2020, I decided early on that the continuation of this project would best benefit myself as I'd be able to demonstrate my commitment to a long-term project, as well as my marketing skills. Additionally, with limited and competitive entry-level employment opportunities in entertainment business management, Listen Loud would also help me stand out against other applicants by enhancing my existing portfolio.
October marks the final month of my four-year-long university journey. As such, this semester was my final opportunity to produce a digital artefact, so I wanted to develop something that would best prepare me for entering the workforce in the coming months. Having run Listen Loud – my music blog for fans of the punk, rock and alternative genres – since mid-2020, I decided early on that the continuation of this project would best benefit myself as I'd be able to demonstrate my commitment to a long-term project, and a variety of skills practiced in the process. Additionally, as entertainment business management is a competitive field to penetrate, with limited entry-level employment opportunities available, Listen Loud would also help me stand out against other future applicants by enhancing my existing portfolio.
My digital artefact is the continuation of my existing music blog, Listen Loud, to address the problem of limited and competitive entry-level employment opportunities in the Australian music industry. With equal passions for live music and digital marketing, this project will contribute to the expansion of my professional portfolio to support my application for industry positions following the completion of my degree. To do so, my primary focus this semester will be on expanding the Listen Loud community through the further development and optimisation of my Instagram and Facebook accounts, and creation, curation and communication of content.
From my personal experience seeking out digital marketing internships and entry-level positions in the Australian music industry, along with extensive research conducted on how to kickstart a career in entertainment business during previous iterations of my digital artefact, I'm very aware of the limited employment opportunities available for students and recent graduates, and the competitiveness this promotes in applicants. Upon realising how difficult it would be to secure an industry position following the completion of my degree, I decided to expand my portfolio by launching my own music blog, Listen Loud.
For BCM 325 Future Networks, I wanted to focus my digital artefact on a topic that was not only interesting to myself, but one that I could utilise to further my career as an aspiring event manager and social media marketer in the music industry. As the digital artefact had to incorporate the concept of the future in relation to the subject's lecture content, it took quite a bit of time to settle on a topic that fit the assessment brief while contributing to my future career ambitions, but finally, I came up with the idea of exploring the probable, possible and preferable futures of me.