This is it. The home stretch. As of October 31st, I'll have submitted my final assessment of my final semester of uni. The culmination of seventeen years of schooling, done, just like that. It's crazy to think about how much I've accomplished in those years, and how quickly it all seems to have passed (though not so much at the time). This semester, in particular, has just flown by. Granted, I've managed to keep myself busy throughout lockdown (hitting our 100th consecutive day at home earlier this week), though it still seems way too early to be Week 10 (did October come early this year?).
Being the final semester of my degree, I wanted to develop a digital artefact that'd best prepare me for entering the workforce in the coming months. Having run Listen Loud since mid-2020, I decided early on that the continuation of this project would best benefit myself as I'd be able to demonstrate my commitment to a long-term project, as well as my marketing skills. Additionally, with limited and competitive entry-level employment opportunities in entertainment business management, Listen Loud would also help me stand out against other applicants by enhancing my existing portfolio.
October marks the final month of my four-year-long university journey. As such, this semester was my final opportunity to produce a digital artefact, so I wanted to develop something that would best prepare me for entering the workforce in the coming months. Having run Listen Loud – my music blog for fans of the punk, rock and alternative genres – since mid-2020, I decided early on that the continuation of this project would best benefit myself as I'd be able to demonstrate my commitment to a long-term project, and a variety of skills practiced in the process. Additionally, as entertainment business management is a competitive field to penetrate, with limited entry-level employment opportunities available, Listen Loud would also help me stand out against other future applicants by enhancing my existing portfolio.
This semester marks the end of my four years as a University of Wollongong student, and while reflecting on this fact during the mid-year break, I began picturing my life post-University and considering what I wanted it to look like. One thing I was sure of was that I wanted to continue to pursue a career in social media marketing and event management, and that this would entail the continual building of my portfolio to stand out amongst other applicants in such a competitive industry.
My digital artefact is the continuation of my existing music blog, Listen Loud, to address the problem of limited and competitive entry-level employment opportunities in the Australian music industry. With equal passions for live music and digital marketing, this project will contribute to the expansion of my professional portfolio to support my application for industry positions following the completion of my degree. To do so, my primary focus this semester will be on expanding the Listen Loud community through the further development and optimisation of my Instagram and Facebook accounts, and creation, curation and communication of content.
From my personal experience seeking out digital marketing internships and entry-level positions in the Australian music industry, along with extensive research conducted on how to kickstart a career in entertainment business during previous iterations of my digital artefact, I'm very aware of the limited employment opportunities available for students and recent graduates, and the competitiveness this promotes in applicants. Upon realising how difficult it would be to secure an industry position following the completion of my degree, I decided to expand my portfolio by launching my own music blog, Listen Loud.
In BCM 325, we were required to comment and provide constructive feedback on three of our peers' digital artefact pitches, after which we had to then to critically evaluate the feedback we provided. In doing so, it led me to critically evaluate my own digital artefact pitch and identify areas I did not address as well as I had originally thought, which will ultimately aid the construction of my eventual beta presentation towards the semester's end. In particular, I identified a need to incorporate the subject lecture content in my digital artefact, which is something I overlooked during the initial pitch stage. I believe these peer comments have also enhanced my constructive feedback writing, which will hopefully improve the overall quality of my comments during the second round of peer evaluations following the beta presentation.
"If the plan doesn't work, change the plan, not the goal." –Unknown
When I first decided I wanted to use the PASS at UOW Facebook group for my digital artefact, the problem I was attempting to address was the relative lack of participation in PASS compared to the number of students enrolled in each participating subject. By creating an informal, student-led space which encourages active participation from and between students, I hoped this would encourage others to attend also. What I hadn't anticipated, however, was a sudden and university-wide transition to remote learning, which had a massive impact on my digital artefact in a number of ways.
https://www.youtube.com/watch?v=YQ2hm4oWM3U As explained in the video above, Peer Assisted Study Sessions (PASS) are weekly study groups run by students who've previously excelled in the subject. While PASS has been supporting student learning at UOW since 2002, it was only last year that the team recognised the importance of building a greater digital presence via social … Continue reading Pitch Perfect: An Introduction to my Digital Artefact 1.0