From my personal experience seeking out digital marketing internships and entry-level positions in the Australian music industry, along with extensive research conducted on how to kickstart a career in entertainment business during previous iterations of my digital artefact, I’m very aware of the limited employment opportunities available for students and recent graduates, and the competitiveness this promotes in applicants. Upon realising how difficult it would be to secure an industry position following the completion of my degree, I decided to expand my portfolio by launching my own music blog, Listen Loud.
Listen Loud primarily features up-and-coming artists in the punk, rock and alternative genres, and has now been the focus of two previous digital artefacts where it has undergone many iterations based on continual user feedback. This semester, my primary focus is on utilising its social media channels to grow a community around my blog while continuing my regular publication of articles. Together, these will allow me to demonstrate my digital marketing skills to future employers, and will be a valuable contribution to my existing portfolio.
To address the problem of limited employment opportunities in my desired field, I have chosen Instagram and Facebook as Listen Loud’s primary social media channels for creating, curating and communicating content. Previously, I’ve experimented with accounts across Twitter, TikTok, Reddit and LinkedIn, however, these each proved to be less successful at reaching and engaging with my target audience. Hence, I will be directing all of my available time and attention into Instagram and Facebook to build a portfolio of my work and grow the Listen Loud community.
Below, I’ve indicated the current engagement data for each of my platforms at at August 1st, 2021. An increase in any of these figures will indicate a growth of the Listen Loud community, and will be included as statistical data within my portfolio.
The social utility of my digital artefact is twofold. Firstly, I aim to expand my personal portfolio through the continued development of the Listen Loud brand, namely via my website and social media channels (DA Quest 5). This will allow me to demonstrate my social media management, copywriting and website development skills, and directly address the identified problem of limited and competitive entry-level employment opportunities in the Australian entertainment management market.
Secondly, my digital artefact will benefit fans of the punk, rock and alternative music genres through the further development of the Listen Loud community where they can easily access entertaining and informative content while engaging with the brand and other users via two platforms they are already familiar with and active on, being Instagram and Facebook (DA Quest 3).
Previous Listen Loud Iterations
Each of the below blog posts explores previous iterations of the Listen Loud brand throughout my completion of the BCM 206 and BCM 325 subjects, from its initial conception, to experimentation with other social platforms, formats and services, and discussions on how I intend to use my brand to secure myself a position in the music industry upon the completion of my degree. Each of these iterations and discussions were influenced by user feedback received over the course of my project development, and aim to overcome the challenge of limited and competitive entry-level employment opportunities in the industry.
Finally, here are some useful sources I’ve consulted during the development of my project.