Pitch Perfect: An Introduction to my Digital Artefact 2.0

For the BCM 206 digital artefact, I’ve decided to establish my own music blog titled Listen Loud, a project I eagerly commenced a month prior in anticipation for this very assessment. Music has always been a massive part of my life, and I’ve always wanted to work in the industry in one way or another, and so this is also my attempt to kickstart my career while building valuable, practical experience.

Listen Loud consists of weekly posts primarily featuring interviews with up-and-coming artists (content production), and occasionally, Discover pieces highlighting more established musicians whose work I love and think my audience will enjoy (content aggregation). My blog will be available at listenloudblog.com, accompanied by a number of supporting social media accounts (content curation), including:

  • Facebook, Instagram, and Twitter, which will be used for social sharing and engaging with my audience;
  • YouTube and Soundcloud, where I will be sharing the audio-visual files to then embed in my blog posts;
  • LinkedIn, on which I have developed a company page to use as my professional portfolio; and
  • TikTok, which I intend to use in scouting new musicians for features on my blog.

As my personal music taste largely revolves around the punk, rock, and metal genres, these will be the dominant focus of my content, and the style of artists I will be prioritising. Hence, my audience will primarily consist of fans of these genres. In order to differentiate myself from other music publications, I’ve also decided to emphasise the fact that Listen Loud is Australian-based, and have included a category titled ‘The Local Lineup’, where I exclusively feature Australian musicians. In dealing with up-and-coming musicians, rather than attempting to reach out to much more established icons, I believe I’ll also be able to attract a significant amount of interest from local artists who are looking for opportunities to gain additional exposure to a fresh, global audience.

Currently, based on the musicians I have featured on my blog thus far, along with Facebook and YouTube insights, my audience majorly consists of young Australian males between the ages of 18-35, who have expressed an interest in the earlier-specified genres of music. As these are the individuals who have primarily engaged with my blog thus far, they will remain my target audience, with the exception of future attempts on my part to encourage more engagement from females of the same demographic, which will be done through featuring a higher portion of female-led acts. As my blog continues to grow, I hope to further expand this audience to include a higher percentage of international fans with an appreciation for Australian musicians, too.

After five weeks of practicing FIST (fast, inexpensive, simple, tiny) and FEFO (fail early, fail often), I am very confident in the potential of my artefact to become a long-term project, despite how daunting and ambitious this venture seemed upon conception. While my focus will be on directly reaching out to artists for a feature, interested musicians are more than welcome to express their interest in participating, either through reaching out via Listen Loud’s social channels (@listenloudblog), or via email (listenloudblog@gmail.com). Be sure to follow all the accounts below for updates, competitions, and exclusive content, and I’ll see you next Tuesday.

Find Listen Loud:
Website: https://www.listenloudblog.com/
Facebook: https://www.facebook.com/listenloudblog
Instagram: https://www.instagram.com/listenloudblog/
Twitter: https://twitter.com/listenloudblog
YouTube: https://youtube.com/channel/UCr_tj7ma3h9X1pH1MC_QAxw
LinkedIn: https://www.linkedin.com/company/66705673/admin/

4 thoughts on “Pitch Perfect: An Introduction to my Digital Artefact 2.0

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